About STBA

Soon To Be Announced is not the brand of a single designer. It's a creative platform where ideas, production, and different perspectives come together on the same ground.

We don't chase seasons. We build collections with a story. Each season starts with an idea, and that idea transforms into material, silhouette, and experience.

For us, design isn't just aesthetics — it's an attitude. Production is the truest form of that attitude. Our clothes aren't there to complete an outfit; they're there to accompany character. We love creating pieces that are quiet but memorable.

Our Story

We know the pattern, the stitch, the rhythm of production, and why detail makes the difference. Today, we bring this technical heritage to the same table as contemporary culture.

We don't repeat the past — we reinterpret it. Because for us, craftsmanship isn't nostalgia; it's the most solid way to build the future. STBA is born exactly where these two worlds intersect.

Our Vision

We bring creatives from different disciplines together in the same story, seeing collaboration as a natural part of design. Each collection builds its own world; people become not just spectators of that world, but a part of it.

Our goal isn't to produce fast-consumed products, but pieces that gain more meaning over time.

Manifesto

Every collection is the wearable form of an unheard idea. We believe not in a single creative ego, but in the power of creating together.

For us, true luxury isn't showing off — it's the detail. Not noise — leaving a mark. Trends change, algorithms get renewed. Strong ideas endure. That's why our collections are designed not as one-season pieces, but as stories that last.