The New Chapter: Our Store Has Landed

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Welcome to the new home of SOON TO BE ANNOUNCED.
This isn’t just a store—it’s where stories meet style.

Step inside and discover a space built for more than shopping:

Creative workshops
Special events & community gatherings
Surprise discounts & exclusive promos

And for the very first time, we’re unveiling our new collection crafted from exceptional fabrics and sharp silhouettes, soon. A line that’s all about precision, minimalism and timeless cool.

Every visit is different, every detail designed to spark curiosity. From statement staples to limited drops, our space is for those who live to stand out.

Come for the style, stay for the experience.

About Us

Soon To Be Announced is composed of multidisciplinary individuals that leverage their different backgrounds and collaborate across their shared ideas. This ethos means that designs are ever-evolving and don’t adhere to classic ‘brand’ principles or a single framework. As a result, the brand narrative develops alongside the team’s collective ideation. This transience creates space for STBA’s community to shift with them.

The New Chapter: Our Store Has Landed

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